Monday, August 13, 2012

HIRZL Debuts First TV Ad Campaign Featuring World Renowned Golf Instructor Dave Pelz


(Granbury, TX) - HIRZL golf gloves, a global pioneer of high performance golf gloves, launched its first ever TV campaign with 30 second spots on Golf Channel featuring world renowned golf instructor Dave Pelz. The campaign, nicknamed “The Ultimate Glove Experience” is running in selective markets including Boston, Philadelphia and Newark, NJ.  

Dave Pelz
“Since we launched our innovative brand to North America in the summer of 2010, the response from consumers, golf professionals and retailers has been incredible,” said Gary Sheppard, President and CEO of HIRZL North America.  “We believe that this new campaign is the next logical step for HIRZL to educate the public about our industry leading glove technology.  The message conveys what our brand is all about-outstanding grip in all types of weather conditions and durability that outlasts other gloves on the market many times over.”

Shot on location at Dave Pelz’s home outside Austin, TX, this creative campaign highlights HIRZL’s revolutionary GRIPPP Technology where the kangaroo leather palm performs in dry weather and wet weather with no loss of performance.

“I’m excited to be working with such a pioneering golf company in our effort to help golfers play better,” said Dave Pelz. “HIRZL gloves, in my opinion, offer the best glove technology on the market today and I am looking forward to working with HIRZL to further develop their innovative golf glove product line.”

“Our research has shown that when 8 out of 10 golfers try on our glove they wind up buying one,” stated Sheppard. “This extraordinarily high conversion rate is the thesis of our slogan: HIRZL-The Ultimate Glove Experience. We look forward to this exciting new campaign as we continue to build and expand the HIRZL brand.”

These new spots also are available on HIRZL’s Facebook page and on HIRZL’s Youtube channel.

For more information visit HIRZL at www.hirzl.com.

Contact: AmericanGolferBlog@gmail.com

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